To meet the physical demands of pro, collegiate and high school football players, ATX Athlete Nutrition Technology, New York, NY, has launched its Football Formula. It contains a combination of more than 20 ingredients and was developed using a patent-pending process called Functional Physiomics™. ATX’s Football Formula is designed to help maintain alertness and joint flexibility, as well as boost metabolism. Some of the product’s ingredients include ginkgo, L-carnitine, panax ginseng, taurine and B-vitamins.